At Transworld Business Advisors, we help people sell their businesses. In addition, we help new/seasoned entrepreneurs in acquiring businesses as well as assist established companies in acquiring a business for their own expansion and growth and strategic plans for the future. Simply put, we are a business brokerage firm with offices in Colorado, Texas and Nevada.
Our firm is the number one Transworld franchise location in the world for eight years running. We are looking for an experienced marketing operations specialist to work alongside our Digital Marketing Director and service team.
Description of duties:
•Build and execute marketing campaigns in marketing automation system (HubSpot), including email newsletters, lead nurture programs, promotional campaigns and SMS
•Manage marketing tech stack including HubSpot (CRM and marketing automation) and external automation integrations like Make, Zapier, MailPaser, etc.
•Continuously assess and refine workflows and marketing automation processes
•Manage audience segmentation and targeting, lead and prospect lists, data hygiene and cleanup
•Remain up to date with latest trends and technologies in marketing operations and email deliverability
•Track and report on key marketing metrics and channel effectiveness and provide actionable insights to drive informed decision-making
•Create and report on A/B tests when necessary
•Manage marketing calendar for all teams and regions
•Create and execute items of marketing calendar along with digital marketing director
•Maintain and update database of collateral
•Manage and update company website page, content, photos on all team websites
•Manage and create any outside PR working directly with our Director of Operations
•Manage company/individual awards applications and nominations
•Other elements as included in strategic marketing plan
Experience
• Minimum 2 years marketing operations and/or CRM marketing experience
•Experience working with social media and email newsletters
•HubSpot Certification preferred, Workflow and automation experience required
•Experience with HTML/CSS is a plus but not required
•Positive attitude, high energy, team-oriented self-starter who can maximize results of individual contributors.
•Proven ability to juggle multiple projects at a time, while maintaining sharp attention to detail.
•A plus is having experience in or understanding of small business operations and small business ownership.
We LIVE by our Core Values when interacting with our team, partners and clients:
•Own your Growth
•Be a Pro
•Listen First
•Lead with Compassion
•Manage Expectations
Benefits:
•Paid health care up to 50% for Vision, Dental & Health Care Coverage
•401k Match of 4%. Eligible after one year.
•Tiered Vacation Policy: 2 Weeks Year One, 3 Weeks Year Two, 4 Weeks Year Three.
•Two floating holidays annually.
•Partial remote work environment, three days/week required in office.
•Flexible schedule available, within traditional business hours (40 hours/week).
Compensation:
Salary plus bonus potential
Our culture creates a thriving work environment of success-focused individuals continuing to achieve, grow, and support each other. If this sounds like a match for you, we invite you to complete our application and questionnaire. We look forward to speaking with you!